TAICHUNG, Taiwan (BRAIN) — Taichung Bike Week, traditionally known as an OEM event where decisions are made and deals done, needs an extra day to finish its business.
Beginning next year, the 16th annual event will last four days and move from October to Sept. 22-25. The date change comes because of the development of the annual bike spec'ing schedule, according to Wheel Giant, which organizes TBW.
The new dates put it only three weeks after Eurobike, which takes place Sept. 2-5 in Friedrichshafen, Germany.
"The dates are based on what the answers are when the organizing team asks exhibitors what they want for next year," said Steve Fenton, a show organizer. "Most of the people at TBW don't go to Eurobike. Although, the companies at TBW will be at both, the roles of the staffs are very different."
Wheel Giant said the additional day was in response to exhibitors wanting additional time to conclude all of their meetings. The date change also was done to attract more American brands, which traditionally visit Taiwan factories at the end of September to discuss specifications, according to Wheel Giant.
The Splendor, Evergreen and Tempus hotels again will host TBW. This past October, the three-day event had 407 exhibitors, with buyer and visitor attendance increasing 15% over 2018.
